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Research papers

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This is a brief case history about the role of multi-country qualitative research in helping to develop a global campaign for a ski manufacturer. The company is Salomon, a well-established French manufacturer of ski boots, bindings and other ski...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Christine Orliac, Mary Goodyear
September 1, 1990
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Citation

Orliac and Goodyear (1990a, September 01). KKKKKKKaaa.... ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/kkkkkkkaaa-